Scenic Tours
Operating over 500 tours to 66 countries, Scenic is the leading Australian operator to Canada and Alaska. They also host a collection of all-inclusive itineraries across New Zealand, USA, the Caribbean, Africa, Europe, Russia, South East Asia, Burma, China, Japan, India, Central and South America and Antarctica. The Scenic group of companies employ over 300 direct employees across the globe.
Business Challenges
- Inability to track who opens, reads or clicks on links from campaign
- Caught in a cycle of transmitting too many ‘blanket’ emails without sufficient targeting
- High administration time of managing multiple email sends
Success Metrics
- Saved substantial marketing budget by reducing reliance on external agencies
- Increased customer engagement via improved open rates (from 25% to 60%)
- Through better customer insights, now have the ability to provide more targeted communications
