SMS is more powerful than most marketers realise. Use the power well and brands prosper. Use it poorly and that power can turn your brand reputation over to the dark side, all in a matter of seconds..
Inbound marketing is drastically more effective than outbound, promotional marketing because it focuses on the customer.
The customer journey seems simple but there are five common mistakes that can derail it. Avoid the following oversights if you want a more accurate map of your customer buying process.
Push notifications are a way to interact with your mobile application users but they can quickly become the reason someone uninstalls your app instead.
While email is a reliable method for marketing, every person is different so the most effective marketing strategy is a multichannel approach.
Customer experience is an important part of an organisation’s branding. It doesn’t matter how amazing your product is, if it’s difficult to access buyers will be turned off.
Successful social advertising campaigns have a strong focus. If you recognise any of these warning signs, it’s likely your focus isn’t narrow enough in scope.
The more you know about your target customer, the better. This is why behaviour-based marketing is so effective.
Lead Management is a challenge every successful organisation has had to overcome, but some do it better than others.
Marketing has always been tricky to measure, but with technology it has become easy to capture and analyse quantifiable data for any marketing effort. Now, the bigger challenge is the accurate interpretation of that data. Some metrics, though measurable, are deceptive.
You’ve got a marketing automation platform and you’ve got a database which is storing all the data that’s gathered in real-time. Theoretically, this means you’ve got real-time insights, right? Well actually, not really.
Marketing automation software is often marketed as a one-stop-shop for digital marketing success, and while there is some truth to that, the platform is not a panacea. Is it powerful? Yes. Does it work? Usually. Will it work for me? That depends.
To build an effective inbound marketing strategy you need to understand what a typical customer journey looks like. Understanding exactly which paths different customers took and what channels they had in common can guide your marketing efforts.