We take our customers on a clear journey for growth.
Through our years of experience working in this arena, we’ve learned that what our customers really want to know is how to make their marketing automation technology work. So we take our customers on a clear journey to get them to where they need to go.
Our growth series is designed to ensure our customers can follow the recommended path or even chart their own way – based on our expertise.
Depending where your business is in your marketing automation journey, there are five steps we take you on.
Here we can help define your requirements and go to market strategies.
Customer Machine Workshop – We’ll do a complimentary analysis of your marketing machine to see how your company stacks up.
Customer Machine Plan – Via a workshop with your team we will identify the key issues and impacts to your company, provide a diagnostic report with recommendations on how to address these and detail a strategic marketing automation plan.
Marketing Technology Selection – We’ll help you select a marketing automation platform or complimentary solution, and build programs that meet your objectives.
Get your marketing program up and running the right way – fast. We’ll lead you through all the steps and skills required to leverage your marketing technology.
Activate Onboarding – We’ll set up your marketing technology for a fast go-live. This will include set up, a technology workshop with implementation roadmap, end user training, and MicroChannelStart, a weekly step by step program to get your team up to speed.
Tech Transition – If you need help changing over from a current provider, we’ll help you do this seamlessly.
Digital Asset Toolkits – We’ll review your existing assets and set up the email and landing page templates with a fresh new design that’s fully responsive and modular, so personalised and mobile friendly campaigns can be created quickly and easily.
Database Design & Health – We’ll undertake a review of your current database and available data to help design the best database structure for your business. This includes Data Audit/Hygiene services to fix any issues.
System Integration – We’ll manage the integration with your CRM, e-commerce, web analytics or other solutions with your marketing automation platform.
Campaign Kick Start – Most customers have one campaign they just need to get out the door. We will work with you to make sure you meet your deadline and deliver tangible results. The campaign is your choice.
Marketing technology doesn’t automate itself. We do it. Here we set the foundation for a successful marketing program. We introduce you to the services and expertise to automate more, capitalise on your customer insights and begin targeting your content to personas, segments and channels.
Marketing Performance – The business needs to know what success looks like. We help you establish benchmarks, agreed goals and the metrics for measurement of ongoing performance.
Persona Development – Every marketer needs to know who they are talking to, what drives them and how they like to be engaged with. Defining your customer personas is how to achieve this. We work with you to develop or review existing customer personas and how to append your database to reflect this.
Content Strategy – Deciding what content is needed to really drive engagement with your personas and their particular buyer decision stage is important. We help you develop your content strategy, content plans, preferences and channel strategies.
Website Renewal – Does your current website generate leads and business? We review existing websites and provide recommendations based on design, navigation and lead capture. We can then build new ones or update your current site to ensure it becomes an effective component of the customer machine.
Lead Management – Using your marketing content as the fuel, we can help you successfully generate marketing qualified leads via campaigns. We also work to align marketing and sales teams ensuring the right type of leads have the focus when they are in the buying cycle and not before it.
Automation & E-commerce – Building in automated marketing is like having hundreds of extra team members whose goal it is to provide a personalised service to each customer at every stage of the customer journey. We build the foundations of automation here to drive conversions and revenue.
Time to start accelerating your marketing results. You’ve seen the results of marketing automation, now it’s time to turn up the sound and play it loud ok!
Customer Engagement & Advocacy – A Customer Engagement and Advocacy program is designed to turn customers into fans, with incentives along the way. We’ll show you how to incorporate your data, content and marketing automation platform to launch an effective program.
Mobile Marketing – A mobile marketing program will take your customer engagement to where your customers are. Leveraging SMS and mobile push as part of your omni-channel suite is a great opportunity to drive engagement and sales. We’ll help you integrate other complementary technologies that incorporate these channels for success.
Real-Time Behavioural Marketing – Customers love rich, context specific content. Here we’ll help you use real-time and dynamic content to personalise all your marketing channels to drive customer experience and conversion rates.
Event Marketing – Events drive leads and assist in accelerating your sales activities but running event campaigns is usually tedious. We’ll develop repeatable automated event programs that you can use for webinars, seminars, conferences and other customer events.
Provide enlightening customer experiences. Go deeper and seek excellence with advanced approaches.
Customer Journey Planning – Understanding how your customers engage with your brand can transform how you develop your marketing strategy. Our experts will map your customers’ buying journey to illustrate what makes them tick, where the opportunities lie and then provide recommendations on crafting a compelling experience.
Lifecycle Marketing Programs – Knowing the customer journey is one thing. Building compelling experiences at every step of the journey is the next step. By leveraging your customer journey insights and marketing automation we can help you deliver customer programs such as acquisition, onboarding, retention and win back to increase sales and ROMI every step of the way.
Nurture Programs – Lead management programs nurture your prospects into sales ready opportunities so that your sales team focus on the right leads at the right time. Depending on your needs, we can help you craft nurture programs from strategy through to execution.