Getting personal in your email marketing and landing pages
This guide, jam packed with customer examples, gives you practical advice for making advanced personalisation, a difficult task, not only achievable but successful across your email marketing and landing pages.
Personalisation is a buzz subject in digital marketing these days but hasn’t it been a part of the marketer’s armoury for decades? After all, making our message personal and relevant to the recipient has pretty much always been the aim of direct marketers.
- Understand the three parts of personalisation: addressing, content & messaging and contextualisation
- Discover what’s the best data to collect and how to use it for maximum impact
- Uncover exciting personalisation examples from top brands like Toolstop, Nectar and ODEON Cinemas
- Come away with a plan to take your personalisation to the next level