engage digital now a MicroChannel Company

Today I am incredibly excited to share the news that engage digital will today become part of the MicroChannel Group.

When engage digital first began in 2009, it was with a belief that email and marketing automation technologies would become critical business applications. Today, if you talk to any analyst or business leader you will quickly hear this is reality.

In 2009, my co-founder Antony Dutton and I brought Silverpop, the industry leading email marketing and marketing automation company, to Australia and began the journey. Since then there has been an incredible amount of change in this industry and the way we work and what we do. It’s continued to be fast, highly competitive and innovative but a few fundamentals have stayed the same. We’ve always believed in having strong values and ethics, delivering worthwhile projects,and being genuine in our approach. We hope that the people we’ve worked with as clients and partners experienced these qualities.

Recently, we have looked at ways to accelerate our success and how we can further support our clients and partners. We are pleased that with MicroChannel we can realise this. We share those same values and a deep passion for people and technology. We share a vision around providing truly end-to-end technologies, that not only positively impact our clients bottom line but improve how they work.

The future for us is to find ways to deliver amazing customer experiences for our clients at the front end, and efficiently and effectively manage the back end so everything works the way it was designed. Combining the value of three or four business-critical applications such as Marketing Automation, CRM and ERP solutions into an integrated offering with value added services and support, is something that will be our new reality and a reality for our clients.

MicroChannel is a multi-award winning regional technology provider across the Asia-Pacific with over 20 years of heritage and 250+ dedicated team members. With a focus on superior solutions, dependable service, delivering measurable value and committed people, we believe we can provide additional value and service to our clients, and reciprocate this for the many MicroChannel clients.

For our clients, in many ways most things will remain the same. Engage Digital will operate as a subsidiary of MicroChannel for everything marketing technology and services related. In due course we hope to demonstrate the new value we can bring to all clients and partners.

For our technology partners such as IBM, it means expanded opportunities and capabilities to deliver.

For our team and those who have been with us on this journey, both Antony and myself would like to say a heartfelt ‘thank you’ for all your efforts and commitment. Our vision is not yet realised and we believe the future looks incredibly bright for our team.

Personally, I could not be more excited to play a continued leadership role with Engage Digital as part of the MicroChannel Group. Most importantly I look forward to building on the vision with our team that we started many years ago with MicroChannel and our valued clients and partners.

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