Zoetis
Zoetis offers a diverse portfolio of more than 300 product lines that span five categories: vaccines, parasiticides, anti-infectives, medicated feed additives, and other pharmaceuticals such as medicines for the treatment of pain in animals.
Business Challenges
- Inability to track who opens, reads or clicks on links from campaign
- Caught in a cycle of transmitting too many ‘blanket’ emails without sufficient targeting
- High administration time of managing multiple email sends
Success Metrics
- Saved substantial marketing budget by reducing reliance on external agencies
- Increased customer engagement via improved open rates (from 25% to 60%)
- Through better customer insights, now have the ability to provide more targeted communications
