You’ve got a marketing automation platform and you’ve got a database which is storing all the data that’s gathered in real-time. Theoretically, this means you’ve got real-time insights, right? Well actually, not really.

Marketing automation software is often marketed as a one-stop-shop for digital marketing success, and while there is some truth to that, the platform is not a panacea. Is it powerful? Yes. Does it work? Usually. Will it work for me? That depends.

To build an effective inbound marketing strategy you need to understand what a typical customer journey looks like. Understanding exactly which paths different customers took and what channels they had in common can guide your marketing efforts.

It’s easy to make mistakes, but to be successful with digital marketing there are a few mistakes that you can’t afford.

Learn how to succeed in today’s modern, mobile-focused landscape.