Customer experience is an important part of an organisation’s branding. It doesn’t matter how amazing your product is, if it’s difficult to access buyers will be turned off.
Successful social advertising campaigns have a strong focus. If you recognise any of these warning signs, it’s likely your focus isn’t narrow enough in scope.
The more you know about your target customer, the better. This is why behaviour-based marketing is so effective.
Lead Management is a challenge every successful organisation has had to overcome, but some do it better than others.
Marketing has always been tricky to measure, but with technology it has become easy to capture and analyse quantifiable data for any marketing effort. Now, the bigger challenge is the accurate interpretation of that data. Some metrics, though measurable, are deceptive.