SMS is more powerful than most marketers realise. Use the power well and brands prosper. Use it poorly and that power can turn your brand reputation over to the dark side, all in a matter of seconds..

Inbound marketing is drastically more effective than outbound, promotional marketing because it focuses on the customer.

The customer journey seems simple but there are five common mistakes that can derail it. Avoid the following oversights if you want a more accurate map of your customer buying process.

Push notifications are a way to interact with your mobile application users but they can quickly become the reason someone uninstalls your app instead.

While email is a reliable method for marketing, every person is different so the most effective marketing strategy is a multichannel approach.