Blog
You’ve got the Customer Journey all Wrong
The customer journey is a valuable tool, but only if you’re using it right. The truth is, popular illustrations of what a...
How to Harness Analytics for Strategic Marketing Growth
Customer data shouldn’t be siloed any more than your marketing team should be. Modern marketing is encompassed by easily...
Why Real-time Data is so Crucial
The automated nature of modern marketing software makes scalable personalisation (and, by extension, relevance) an achievable...
Why Integrated Systems are Key to Strategic Marketing Growth
If you want to grow you need to put together a strategy, and integrated systems should be the underlying network you build...
Honestly Evaluating your Lead Management Program
You’re practicing an inbound approach and you’re seeing an increase in lead flow, bravo! Now it’s time to take an honest...
Marketing Analytics: Your New Best Friend
Customers have two main points of value: the revenue gained from their purchase, and the data they give you about purchase...
How To Make Social Advertising Work For You
Social advertising is no different than any other form of advertising: it works best when you focus your efforts. This means...
Use Customer Experience to Elevate your Organisation Above Competition
You can be an amazing marketer doing a great job driving traffic to your website or generating new leads for the sales team,...
Email Marketing and Teamwork
Email marketing isn’t going anywhere, but it’s most effective when used as part of a multichannel approach. By using several...
Mobile Push Notifications – Disruptive or Hyper Relevant?
Mobile push notifications are a channel with some unique challenges and opportunities. Approach it with the right strategy...
Why Customer Engagement Matters
If your marketing is failing or faltering, it’s likely you are not tracking customer engagement…or not in a way that matters....
Using SMS Marketing in an Omni Channel Digital Marketing Approach
Every week we hear a bold new prediction of the death of a marketing channel. SMS has been named before and yet like most...
Avoid the 5 Most Dangerous Digital Marketing Mistakes
The most dangerous and costly digital marketing mistakes are the ones that have a trickle down effect and inhibit the effectiveness...
Users of Marketing Technology! How do you compare?
TechMap Marketing Technology Study – WHY MARKETING TECHNOLOGY MATTERS Today in partnership with ADMA we are proud to...
Engage Digital wins the 2016 Global IBM Marketing Cloud Business Partner of the Year Award
Engage Digital wins the 2016 Global IBM Marketing Cloud Business Partner of the Year Award. It’s been a big few months...
Tech Review: IBM Marketing Cloud v16.1 Round-up and Review
IBM Marketing Cloud v16.1 rolled out in Feb 16 and here is engage digital’s take on the latest release I just reviewed the...
engage digital win IBM Partner of the Year 2015
engage digital awarded the IBM Customer Engagement Solutions, Business Partner of the Year 2015 for the A/NZ region It’s...
Engage Digital partners with Dotmailer, UK’s number one email marketing automation company
Dotmailer and Engage Digital announce strategic partnership I’m often asked what is the best marketing automation platform?...
The 4 best uses for Push Notifications in Mobile Marketing
Push notifications are different from SMS. Push notifications are brief messages sent to a smartphone from within a mobile...
3 basic rules for incorporating SMS into your marketing campaigns
SMS, or short message service, is text messaging. Harnessing this popular form of communication for marketing is an emerging...
Best practices for designing mobile email templates
“45% of 2015 email opens occurred on a mobile device.” (1) This number will only continue to grow, so it’s critical that...
Checklist: digital marketing for mobile devices – how does your strategy measure up?
As the number of mobile users continues to grow, adopting a mobile-first approach needs to be a top priority. You need to...
Engage Digital partners with Gigya, the global leader in customer identity management and access management
Gigya and Engage Digital announce partnership Today Engage Digital (a MicroChannel company) is proud to announce we have...
What can great digital marketing for mobile achieve?
Digital marketing campaigns that find ways to integrate mobile beyond responsive design can create opportunities for more...
6 tips for effective responsive email template design
“If an email does not display correctly, 71.2% will delete it immediately.” (1) Combine that with the fact that 45% of 2015...
4 key mobility-friendly requirements for digital marketing
A mobile-friendly approach is the key strategy for reaching the always-on customer base, but having the right mindset isn’t...
What is a mobile-first approach to marketing?
A mobile-first approach encompasses more than mobile app development or responsive design. It signifies a shift in perspective...
How is marketing automation software mobile-friendly?
Marketing automation software makes modern, digital marketing possible and mobile marketing is an increasingly important...
Best mobile marketing tools and technologies to capitalise on
Marketing with a mobile-first approach is crucial to reaching the always-on customer, but doing so requires some powerful...
The top 5 mobile marketing challenges
Mobile marketing is a critical priority for today’s digital marketer. According to a Pew Research Center report, “46% of...
How to assign $ value to the ROI of marketing automation in your first year
Marketing Automation isn’t just a suite of software tools, it’s an entirely different approach to marketing and sales. Yes,...
engage digital now a MicroChannel Company
Today I am incredibly excited to share the news that engage digital will today become part of the MicroChannel Group. When...
How to calculate the cost of a marketing automation platform in year one
Marketing automation is a long-term business investment characterised by features that lead to organisational growth and...
Marketing technology is now a business-critical purchase
Marketing automation is not an optional investment anymore; it is now considered a critical business investment for the majority...
The top 3 ways marketing automation contributes directly to business growth
When you’re considering a software upgrade or switch, there always needs to be a compelling reason to justify the investment....
How campaign development differs with marketing automation software
A marketer’s life revolves around campaigns and target markets. Create a campaign to capture the right target market, develop...
is email marketing obsolete?
Email marketing isn’t going anywhere, in fact, it’s evolving. What was once just a method to send information to many people...
Why a behaviour-based approach to email is better
The ability to track and automatically monitor digital behaviour has revolutionised marketing. Instead of relying on static...
3 common lead management problems to avoid
Lead Management is a process of continuous improvement. Handling each lead both individually and efficiently is a difficult...
Selling marketing automation to management.
When selling this software to management, it’s important to communicate your points from their perspective. Recognise that...
4 tips to help determine which marketing automation platform you need
Choosing the right marketing automation platform (MAP) can seem like a complicated process. There are several well-known...
Email marketing on steroids- is marketing automation worth the extra cost for your business?
Marketing Automation isn’t cheap, but its proven effectiveness and ability to transform businesses justifies the cost for...
How does automating marketing communications help organisational effectiveness
Marketing automation can be a misleading term because it seems to imply that marketing becomes somewhat automatic. In reality,...
So what, who cares – the search for the ideal marketing technology solution.
When thinking about improving the digital marketing for your business, research tells us that most marketers will consider...
How email marketing helps the marketing team.
Why email works Email is an effective way to communicate with customers because it’s permission-based. Everyone on an email...
What needs and processes can marketing automation solve?
When you’re already realising success with email marketing, it can be difficult to embrace the idea of investing in marketing...
What is transformational about marketing automation technology?
Marketing automation is a technology that evolved to grow businesses in an era of educated buyers and overwhelmed marketing...
Should my business use marketing automation?
Marketing Automation Software is not right for every business. While there are platforms for every size company and every...
The difference between email marketing and marketing automation technology
A Marketing Automation Platform is not “email marketing on steroids”. It is a software platform with many features...
You’re not quite ready for marketing automation
Just because you need marketing automation software doesn’t mean you are ready for it. It is easy to think of marketing automation...
Defining your customer machine
In this digital marketplace, many businesses grapple with how to equip themselves so they can confidently meet revenue and...
Five common mistakes in optimising marketing automation software
For those marketers already on their journey using marketing automation software, many are seeing positive and tangible results....
Do you know the formula for effective B2B content marketing?
You’ve probably heard the marketing mantra, “right content, right person, right time”. But have you applied that concept?...
Pitfalls of incomplete marketing team skillsets
Marketing automation is a transformative technology and can greatly improve organisational results. However, what transforms...
