Avoid the 5 Most Dangerous Digital Marketing Mistakes
The most dangerous and costly digital marketing mistakes are the ones that have a trickle down effect and inhibit the effectiveness of other marketing efforts.
There are so many pitfalls when it comes to digital marketing considering the number of elements that can be involved; data, email marketing, mobile with SMS and mobile app push, online, social channels; people and process, budgets and of course we have to deal with customers where so much can go wrong. So what are the the most dangerous mistakes?
Where do we start? Does it start because the majority of consumers are accessing retail sites from multiple devices.(1) You’ve watched this trend become a norm so you know a mobile-first approach is the only way forward. You might already be implementing some mobile-friendly best practices. Consider this though: if you’re not tracking mobile users, you’re missing out on critical data and the data you are looking at is skewed. Is this the most dangerous?
Or maybe the most dangerous is because your email templates and website are technically responsive and resize for smaller screens, but your content is still too long causing a high bounce rate or a low amount of form completions.
In either case, with both of these you’re losing valuable prospects.
Hopefully you are marketing via social channels, but are you tracking social engagement with the right metrics? How do you know what you are doing is reaching the right people? Is the number of likes really equal to a higher close rate? You can do better. Explore avenues such as influencer marketing to not only reach the right people but also ensure they’re receptive to the message.
These are exactly the types of mistakes you can’t afford to make and they’re all too common. But are they the top 5 mistakes to avoid in Digital Marketing? To educate yourself about the 5 we consider to be the most dangerous of all, click here.