Swans membership numbers go cheering past the record books

Sydney Swans

The Sydney Swans is an Australian Rules football club that plays in the Australian Football League (AFL). The club has been based in Sydney, New South Wales since the South Melbourne Football Club was relocated to Sydney in 1982.

The marketing team are predominantly responsible for communicating with and engaging existing Swans fans and around 40,000 members, recruiting new members and running the merchandise portal.

Business Challenges

  • Inability to access member insights from multiple, segregated data sources
  • No single, consolidated view of individual members or segments
  • Inability to create personalised emails and fan experiences

Success Metrics

  • Record membership numbers
  • Increased number of members turning up to Swans games
  • Improved customer engagement from more targeted and relevant communications

“Our fans and members are the stakeholders in our business and if we don’t know what they think about things or what they’re most interested in, then we’re going to give them a poor experience.”

NATALIE FAGG
HEAD OF CONSUMER BUSINESS
SYDNEY SWANS

Get in Touch

Find out about the health of your customer machine with a complimentary workshop. Speak to a Marketing Concierge.

Contact us now

  • Research

    1300 440 444

  • Brand Identity

    14/213 Miller St North Sydney
    NSW 2060

  • Advertisement

    support@microchannel.com.au

Contact Details

  • phone

    1300 440 444

  • Brand Identity

    support@microchannel.com.au

  • Advertisement

    14/213 Miller St North Sydney
    NSW 2060