Scenic has grown from humble beginnings to become a world renowned luxury cruise and tour operator. With a reputation for creating and delivering excellent cruising and touring itineraries, they are a favourite with travellers who are seeking extraordinary experiences and exceptional service.

Scenic Tours

Operating over 500 tours to 66 countries, Scenic is the leading Australian operator to Canada and Alaska. They also host a collection of all-inclusive itineraries across New Zealand, USA, the Caribbean, Africa, Europe, Russia, South East Asia, Burma, China, Japan, India, Central and South America and Antarctica. The Scenic group of companies employ over 300 direct employees across the globe.

Business Challenges

  • Inability to track who opens, reads or clicks on links from campaign
  • Caught in a cycle of transmitting too many ‘blanket’ emails without sufficient targeting
  • High administration time of managing multiple email sends

Success Metrics

  • Saved substantial marketing budget by reducing reliance on external agencies
  • Increased customer engagement via improved open rates (from 25% to 60%)
  • Through better customer insights, now have the ability to provide more targeted communications

“The net results has been an increase in sales and revenue and also very importantly, a lot of good will with our customers.”

IAN CRUTE
CRM, Digital & Direct Manager
Scenic Tours

Get in Touch

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  • Research

    1300 440 444

  • Brand Identity

    14/213 Miller St North Sydney
    NSW 2060

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    support@microchannel.com.au

Contact Details

  • phone

    1300 440 444

  • Brand Identity

    support@microchannel.com.au

  • Advertisement

    14/213 Miller St North Sydney
    NSW 2060