Resources

Resources

4 Powerful Lessons with SMS Marketing (You Cannot Afford to Ignore)

4 Powerful Lessons with SMS Marketing (You Cannot Afford to Ignore)

SMS is more powerful than most marketers realise. Use the power well and brands prosper. Use it poorly and that power can turn your brand reputation over to the dark side, all in a matter of seconds..

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Why Your Marketing is Failing: Monitor Customer Engagement

Why Your Marketing is Failing: Monitor Customer Engagement

Inbound marketing is drastically more effective than outbound, promotional marketing because it focuses on the customer.

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The Top 5 Mistakes Made With Customer Journey Design

The Top 5 Mistakes Made With Customer Journey Design

The customer journey seems simple but there are five common mistakes that can derail it. Avoid the following oversights if you want a more accurate map of your customer buying process.

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Stop Annoying your Mobile Users – Monetising Mobile Push the Right Way

Stop Annoying your Mobile Users – Monetising Mobile Push the Right Way

Push notifications are a way to interact with your mobile application users but they can quickly become the reason someone uninstalls your app instead.

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4 Tips to Maximise Email as Part of a Multichannel Strategy

4 Tips to Maximise Email as Part of a Multichannel Strategy

While email is a reliable method for marketing, every person is different so the most effective marketing strategy is a multichannel approach.

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3 Ways your Customer Experience is Killing your Customer Relationships

3 Ways your Customer Experience is Killing your Customer Relationships

Customer experience is an important part of an organisation’s branding. It doesn’t matter how amazing your product is, if it’s difficult to access buyers will be turned off.

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5 Warning Signs Your Social Advertising is a Waste of Money and What To Do About It

5 Warning Signs Your Social Advertising is a Waste of Money and What To Do About It

Successful social advertising campaigns have a strong focus. If you recognise any of these warning signs, it’s likely your focus isn’t narrow enough in scope.

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3 Key Marketing Insights You Need to Monitor and Take Advantage of

3 Key Marketing Insights You Need to Monitor and Take Advantage of

The more you know about your target customer, the better. This is why behaviour-based marketing is so effective.

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The 4 Reasons Most Lead Management Programs are a Waste of Money and Effort

The 4 Reasons Most Lead Management Programs are a Waste of Money and Effort

Lead Management is a challenge every successful organisation has had to overcome, but some do it better than others.

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3 Ways your Marketing Measurements are Misleading

3 Ways your Marketing Measurements are Misleading

Marketing has always been tricky to measure, but with technology it has become easy to capture and analyse quantifiable data for any marketing effort. Now, the bigger challenge is the accurate interpretation of that data. Some metrics, though measurable, are deceptive.

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When Real-Time Data is not Real-Time (and 3 Ways this is Killing your Revenue)

When Real-Time Data is not Real-Time (and 3 Ways this is Killing your Revenue)

You’ve got a marketing automation platform and you’ve got a database which is storing all the data that’s gathered in real-time. Theoretically, this means you’ve got real-time insights, right? Well actually, not really.

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4 Surefire Ways to Fail with Marketing Automation

4 Surefire Ways to Fail with Marketing Automation

Marketing automation software is often marketed as a one-stop-shop for digital marketing success, and while there is some truth to that, the platform is not a panacea. Is it powerful? Yes. Does it work? Usually. Will it work for me? That depends.

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3 Ways to Ensure your Customer Journey Design Matches your Customer Journey Reality

3 Ways to Ensure your Customer Journey Design Matches your Customer Journey Reality

To build an effective inbound marketing strategy you need to understand what a typical customer journey looks like. Understanding exactly which paths different customers took and what channels they had in common can guide your marketing efforts.

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The 5 Most Dangerous Digital Marketing Mistakes (And How To Avoid Them)

The 5 Most Dangerous Digital Marketing Mistakes (And How To Avoid Them)

It’s easy to make mistakes, but to be successful with digital marketing there are a few mistakes that you can’t afford.

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Getting personal in your email marketing and landing pages

Getting personal in your email marketing and landing pages

This guide, jam packed with customer examples, gives you practical advice for making advanced personalisation, a difficult task, not only achievable but successful across your email marketing and landing pages.

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Why Identity is at the Heart of the IoT

Why Identity is at the Heart of the IoT

Customer experience is not just a nice-to-have but a competitive differentiator. Customer Identity and Access Management Is Critical To Customer Experience. Whitepaper:Why-Identity-is-at-the-heat-of-the-IoT

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Essential Guide to Attracting the Always-On Customer

Essential Guide to Attracting the Always-On Customer

Learn how to succeed in today’s modern, mobile-focused landscape.

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Is Marketing automation a good fit for your business?

Is Marketing automation a good fit for your business?

Learn how switching out your email marketing platform to marketing automation can help you transform your marketing campaigns. Download today!

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Contact Details

  • phone

    1300 440 444

  • Brand Identity

    support@microchannel.com.au

  • Advertisement

    14/213 Miller St North Sydney
    NSW 2060