Zoetis supports its customers with products, services and solutions across eight core animal species: farm animals including cattle, pigs, poultry, sheep, and fish; and companion animals including dogs, cats, and horses.

Zoetis

Zoetis offers a diverse portfolio of more than 300 product lines that span five categories: vaccines, parasiticides, anti-infectives, medicated feed additives, and other pharmaceuticals such as medicines for the treatment of pain in animals.

Business Challenges

  • Inability to track who opens, reads or clicks on links from campaign
  • Caught in a cycle of transmitting too many ‘blanket’ emails without sufficient targeting
  • High administration time of managing multiple email sends

Success Metrics

  • Saved substantial marketing budget by reducing reliance on external agencies
  • Increased customer engagement via improved open rates (from 25% to 60%)
  • Through better customer insights, now have the ability to provide more targeted communications

“Our open rates have grown from 15-25% up to 60% on a regular monthly basis, which is almost unheard of…”

PAUL BRIDGMAN
Group Marketing Manager
Companion Animal
Zoetis

Get in Touch

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Contact us now

  • Research

    1300 440 444

  • Brand Identity

    14/213 Miller St North Sydney
    NSW 2060

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    support@microchannel.com.au

Contact Details

  • phone

    1300 440 444

  • Brand Identity

    support@microchannel.com.au

  • Advertisement

    14/213 Miller St North Sydney
    NSW 2060