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You’ve got the Customer Journey all Wrong

You’ve got the Customer Journey all Wrong

The customer journey is a valuable tool, but only if you’re using it right. The truth is, popular illustrations of what a...

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How to Harness Analytics for Strategic Marketing Growth

How to Harness Analytics for Strategic Marketing Growth

Customer data shouldn’t be siloed any more than your marketing team should be. Modern marketing is encompassed by easily...

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The Most Powerful Part of Marketing Automation Isn’t Automation

The Most Powerful Part of Marketing Automation Isn’t Automation

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua....

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Why Real-time Data is so Crucial

Why Real-time Data is so Crucial

The automated nature of modern marketing software makes scalable personalisation (and, by extension, relevance) an achievable...

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Why Integrated Systems are Key to Strategic Marketing Growth

Why Integrated Systems are Key to Strategic Marketing Growth

If you want to grow you need to put together a strategy, and integrated systems should be the underlying network you build...

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Honestly Evaluating your Lead Management Program

Honestly Evaluating your Lead Management Program

You’re practicing an inbound approach and you’re seeing an increase in lead flow, bravo! Now it’s time to take an honest...

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Marketing Analytics: Your New Best Friend

Marketing Analytics: Your New Best Friend

Customers have two main points of value: the revenue gained from their purchase, and the data they give you about purchase...

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How To Make Social Advertising Work For You

How To Make Social Advertising Work For You

Social advertising is no different than any other form of advertising: it works best when you focus your efforts. This means...

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Use Customer Experience to Elevate your Organisation Above Competition

Use Customer Experience to Elevate your Organisation Above Competition

You can be an amazing marketer doing a great job driving traffic to your website or generating new leads for the sales team,...

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Email Marketing and Teamwork

Email Marketing and Teamwork

Email marketing isn’t going anywhere, but it’s most effective when used as part of a multichannel approach. By using several...

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Mobile Push Notifications – Disruptive or Hyper Relevant?

Mobile Push Notifications – Disruptive or Hyper Relevant?

Mobile push notifications are a channel with some unique challenges and opportunities. Approach it with the right strategy...

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Why Customer Engagement Matters

Why Customer Engagement Matters

If your marketing is failing or faltering, it’s likely you are not tracking customer engagement…or not in a way that matters....

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Using SMS Marketing in an Omni Channel Digital Marketing Approach

Using SMS Marketing in an Omni Channel Digital Marketing Approach

Every week we hear a bold new prediction of the death of a marketing channel. SMS has been named before and yet like most...

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Avoid the 5 Most Dangerous Digital Marketing Mistakes

Avoid the 5 Most Dangerous Digital Marketing Mistakes

The most dangerous and costly digital marketing mistakes are the ones that have a trickle down effect and inhibit the effectiveness...

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Users of Marketing Technology! How do you compare?

Users of Marketing Technology! How do you compare?

TechMap Marketing Technology Study – WHY MARKETING TECHNOLOGY MATTERS Today in partnership with ADMA we are proud...

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Engage Digital wins the 2016 Global IBM Marketing Cloud Business Partner of the Year Award

Engage Digital wins the 2016 Global IBM Marketing Cloud Business Partner of the Year Award

Engage Digital wins the 2016 Global IBM Marketing Cloud Business Partner of the Year Award. It’s been a big few...

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Tech Review: IBM Marketing Cloud v16.1 Round-up and Review

Tech Review: IBM Marketing Cloud v16.1 Round-up and Review

IBM Marketing Cloud v16.1 rolled out in Feb 16 and here is engage digital’s take on the latest release I just reviewed...

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engage digital win IBM Partner of the Year 2015

engage digital win IBM Partner of the Year 2015

engage digital awarded the IBM Customer Engagement Solutions, Business Partner of the Year 2015 for the A/NZ region It’s...

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Engage Digital partners with Dotmailer, UK’s number one email marketing automation company

Engage Digital partners with Dotmailer, UK’s number one email marketing automation company

Dotmailer and Engage Digital announce strategic partnership I’m often asked what is the best marketing automation...

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The 4 best uses for Push Notifications in Mobile Marketing

The 4 best uses for Push Notifications in Mobile Marketing

Push notifications are different from SMS. Push notifications are brief messages sent to a smartphone from within a mobile...

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3 basic rules for incorporating SMS into your marketing campaigns

3 basic rules for incorporating SMS into your marketing campaigns

SMS, or short message service, is text messaging. Harnessing this popular form of communication for marketing is an emerging...

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Best practices for designing mobile email templates

Best practices for designing mobile email templates

“45% of 2015 email opens occurred on a mobile device.” (1) This number will only continue to grow, so it’s critical that...

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Checklist: digital marketing for mobile devices – how does your strategy measure up?

Checklist: digital marketing for mobile devices – how does your strategy measure up?

As the number of mobile users continues to grow, adopting a mobile-first approach needs to be a top priority. You need to...

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Engage Digital partners with Gigya, the global leader in customer identity management and access management

Engage Digital partners with Gigya, the global leader in customer identity management and access management

Gigya and Engage Digital announce partnership Today Engage Digital (a MicroChannel company) is proud to announce we have...

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What can great digital marketing for mobile achieve?

What can great digital marketing for mobile achieve?

Digital marketing campaigns that find ways to integrate mobile beyond responsive design can create opportunities for more...

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6 tips for effective responsive email template design

6 tips for effective responsive email template design

“If an email does not display correctly, 71.2% will delete it immediately.” (1) Combine that with the fact that 45% of 2015...

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4 key mobility-friendly requirements for digital marketing

4 key mobility-friendly requirements for digital marketing

A mobile-friendly approach is the key strategy for reaching the always-on customer base, but having the right mindset isn’t...

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What is a mobile-first approach to marketing?

What is a mobile-first approach to marketing?

A mobile-first approach encompasses more than mobile app development or responsive design. It signifies a shift in perspective...

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How is marketing automation software mobile-friendly?

How is marketing automation software mobile-friendly?

Marketing automation software makes modern, digital marketing possible and mobile marketing is an increasingly important...

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Best mobile marketing tools and technologies to capitalise on

Best mobile marketing tools and technologies to capitalise on

Marketing with a mobile-first approach is crucial to reaching the always-on customer, but doing so requires some powerful...

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The top 5 mobile marketing challenges

The top 5 mobile marketing challenges

Mobile marketing is a critical priority for today’s digital marketer. According to a Pew Research Center report, “46% of...

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How to assign $ value to the ROI of marketing automation in your first year

How to assign $ value to the ROI of marketing automation in your first year

Marketing Automation isn’t just a suite of software tools, it’s an entirely different approach to marketing and sales. Yes,...

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engage digital now a MicroChannel Company

engage digital now a MicroChannel Company

Today I am incredibly excited to share the news that engage digital will today become part of the MicroChannel Group. When...

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How to calculate the cost of a marketing automation platform in year one

How to calculate the cost of a marketing automation platform in year one

Marketing automation is a long-term business investment characterised by features that lead to organisational growth and...

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Marketing technology is now a business-critical purchase

Marketing technology is now a business-critical purchase

Marketing automation is not an optional investment anymore; it is now considered a critical business investment for the majority...

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The top 3 ways marketing automation contributes directly to business growth

The top 3 ways marketing automation contributes directly to business growth

When you’re considering a software upgrade or switch, there always needs to be a compelling reason to justify the investment....

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How campaign development differs with marketing automation software

How campaign development differs with marketing automation software

A marketer’s life revolves around campaigns and target markets. Create a campaign to capture the right target market, develop...

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is email marketing obsolete?

is email marketing obsolete?

Email marketing isn’t going anywhere, in fact, it’s evolving. What was once just a method to send information to many...

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Why a behaviour-based approach to email is better

Why a behaviour-based approach to email is better

The ability to track and automatically monitor digital behaviour has revolutionised marketing. Instead of relying on static...

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3 common lead management problems to avoid

3 common lead management problems to avoid

Lead Management is a process of continuous improvement. Handling each lead both individually and efficiently is a difficult...

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Selling marketing automation to management.

Selling marketing automation to management.

When selling this software to management, it’s important to communicate your points from their perspective. Recognise that...

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4 tips to help determine which marketing automation platform you need

4 tips to help determine which marketing automation platform you need

Choosing the right marketing automation platform (MAP) can seem like a complicated process. There are several well-known...

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Email marketing on steroids- is marketing automation worth the extra cost for your business?

Email marketing on steroids- is marketing automation worth the extra cost for your business?

Marketing Automation isn’t cheap, but its proven effectiveness and ability to transform businesses justifies the cost for...

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How does automating marketing communications help organisational effectiveness

How does automating marketing communications help organisational effectiveness

Marketing automation can be a misleading term because it seems to imply that marketing becomes somewhat automatic. In reality,...

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So what, who cares – the search for the ideal marketing technology solution.

So what, who cares – the search for the ideal marketing technology solution.

When thinking about improving the digital marketing for your business, research tells us that most marketers will consider...

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How email marketing helps the marketing team.

How email marketing helps the marketing team.

Why email works Email is an effective way to communicate with customers because it’s permission-based. Everyone on an email...

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What needs and processes can marketing automation solve?

What needs and processes can marketing automation solve?

When you’re already realising success with email marketing, it can be difficult to embrace the idea of investing in marketing...

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What is transformational about marketing automation technology?

What is transformational about marketing automation technology?

Marketing automation is a technology that evolved to grow businesses in an era of educated buyers and overwhelmed marketing...

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Should my business use marketing automation?

Should my business use marketing automation?

Marketing Automation Software is not right for every business. While there are platforms for every size company and every...

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The difference between email marketing and marketing automation technology

The difference between email marketing and marketing automation technology

A Marketing Automation Platform is not “email marketing on steroids”. It is a software platform with many features...

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You’re not quite ready for marketing automation

You’re not quite ready for marketing automation

Just because you need marketing automation software doesn’t mean you are ready for it. It is easy to think of marketing...

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Defining your customer machine

Defining your customer machine

In this digital marketplace, many businesses grapple with how to equip themselves so they can confidently meet revenue and...

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Five common mistakes in optimising marketing automation software

Five common mistakes in optimising marketing automation software

For those marketers already on their journey using marketing automation software, many are seeing positive and tangible results....

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Do you know the formula for effective B2B content marketing?

Do you know the formula for effective B2B content marketing?

You’ve probably heard the marketing mantra, “right content, right person, right time”. But have you applied that concept?...

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Pitfalls of incomplete marketing team skillsets

Pitfalls of incomplete marketing team skillsets

Marketing automation is a transformative technology and can greatly improve organisational results. However, what transforms...

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Contact Details

  • phone

    1300 440 444

  • Brand Identity

    support@microchannel.com.au

  • Advertisement

    14/213 Miller St North Sydney
    NSW 2060